Solefly and Jordan Brand collaborated on the Air Jordan 8 “Mi Casa Es Su Casa,” a collection rooted in the resilience, heritage, and triumph of Miami’s Cuban community. We led the creative direction from concept and storytelling through product design, translating the immigrant experience into the footwear and apparel through materiality, textile references, and details inspired by traditional Latin craftsmanship.

The collection explored the balance between preserving heritage and building a new life, using contrasts between durable fabrics and delicate textile-inspired details to reflect that experience. From there, the concept extended across the broader product story, creating a collection and rollout strategy that celebrated the culture that has taken root in Miami while maintaining the recognizable DNA of both SOLEFLY and Jordan Brand.