We were approached to create a hospitality concept around the Miami Open connecting classical music, tennis, and fashion through their shared qualities of movement, rhythm, precision, and intensity. Rather than treating tennis, music, and fashion as separate references, the design focused on the visual language of rhythm, repetition, balance, and tension.

The resulting environment combined clean architectural gestures, considered materials, lighting, furniture, and subtle branding to create a space that felt elevated, dynamic, and unmistakably Lacoste without being overly literal.