Solefly partnered with Ray-Ban and Scuderia Ferrari on a Miami Grand Prix Edition sunglass first-to-market release, with Panoply Workshop leading the creative direction and strategy for the rollout. We wanted to build the campaign around a lesser-known, very specific side of Miami: the early morning, when the city is just starting to move and the light shifts from deep blue into warm yellow. That became the visual foundation for the campaign, connecting the product’s transparent blue frame and gradient lens to sunrise, cars, and Miami’s relationship with speed and movement. 

We developed the art direction and photography, along with a launch activation at Motoring Archives, creating a full experience around the release and establishing Solefly as the first place to get the limited edition ahead of its wider release.
The event was produced by our friends at Already Home Studios.