Solefly partnered with Jordan Brand on the Air Jordan 3 “Fruits of Labor,” a collection rooted in the idea that everything we have is the result of the work that came before it. We led concept development and storytelling, translating that idea into the product itself through footwear, apparel and packaging. The creative direction looked at the sacrifice and everyday hustle behind Miami’s Latino community, with graphic elements and colors referencing the people behind Florida’s citrus industry, specifically streetside fruit vendors and farmers in Homestead, FL.